All About That Salt: Hair + Scalp Science & Our Top 5 Solutions

Your Scalp Isn’t Just Skin... It’s Your Hair’s Lifeline.

If you’re spending hours in saltwater each week, you’ve probably felt it: the brittle texture, the frizz, the post-surf tangles that border on dreadlocks. The truth is, saltwater can seriously disrupt your hair and scalp health.

Here’s what’s really happening:

• Salt dehydrates. It pulls moisture out of your strands and scalp, leading to dryness and breakage.

• UV rays destroy keratin. This is the protein that gives your hair strength and elasticity.

• Wind and water tangle your hair, creating micro-tears that weaken the structure.

• Scalp inflammation is common after repeated exposure, which can cause flakiness and irritation.

The KOOK Pre-Swim Hair Mask was created to combat this exact cycle. Its wax-based formula creates a protective barrier that’s water-resistant, UV-absorbent, and deeply nourishing. Ingredients like carnauba wax, shea butter, and aloe vera lock in moisture while allowing you to surf, dive, and swim without compromise.

Our Top 5 Solutions for Salt-Exposed Hair:

1. Apply KOOK pre-session to protect your strands before the damage happens.

2. Rinse with fresh water immediately after ocean time to flush out salt.

3. Use a sulfate-free clarifying shampoo once a week to detox your scalp.

4. Incorporate scalp massage with jojoba or aloe oil to stimulate circulation.

5. Moisturize daily with leave-ins or oils that restore elasticity.

Hair shouldn’t be the cost of doing what you love.

Have a ritual we should try? Share your ocean hair routine with us @got.kook. We’ll test and highlight tips from the community.