The Deep Dives

Surf Day Essentials: Useful Surf Brands Built for Real Sessions

A good surf day isn’t hype, it’s good gear, good hair, good people, and ocean-minded brands that show up.

Below the Surface with Zac Araneta: The Dive Instructor Who Turns Every Dive Into a Mission

For Zac Araneta, diving isn’t just a sport — it’s a state of mind. Inhale deep, exhale long, and protect the ocean you love.

From Fries to Froth: How a Surfing Nugget Became a Cult Brand

Laura of @froth_nugget turned a drunken sketch into a surf-world staple — building a kooky, creative brand that celebrates wipeouts, weirdness, and wave-chasing joy.

Meet Aliah Banchik: Marine Scientist, Shark Advocate, Netflix Explorer, & Founder of The FINstitute

Since my first shark dive, I’ve always said: it’s the calmest and most present I’ve ever felt in my life. Shark diving demands your full attention.

How Jillian Morris-Brake Navigates the Ebbs and Flows of Shark Conservation, Research, and Motherhood

Jillian Morris is a marine biologist, a non-profit founder, a children’s book author, and a mom. Somehow, she’s able to juggle it all and keep her head above the surface.

How Free Divers and Spear Fishermen and Women are Leading the Shark Conservation Charge

If you've spent time in the water, chances are the thought of a shark encounter has crossed your mind. No other apex predator inspires fear or fascination like sharks. Since...

Cold Water. Clear Mind. Full Stoke.

Mindfulness for KOOKs starts with a plunge — specifically, the cold kind.

Reef Safe 101: How to Choose Ocean-Friendly Skincare and Haircare

People are becoming more selective with the products they use, but it can be hard to tell what is actually good for the environment.

The KOOKverse: Our Favorite Kooks Around the World

Here are some of our favorite KOOK-kindred brands that remind us what it means to live boldly, care deeply, and get in the water.

Coral Reefs Under Pressure: How Small Changes Make a Big Impact

Today, coral reefs are under threat from rising ocean temperatures, pollution, overfishing— and surprisingly, the beauty industry.

World Oceans Day Celebration at Gnarwhal 6/8

In honor of World Oceans Day, KOOK is teaming up with Gnarwhal Coffee to launch our limited-edition ocean-inspired beverage — crafted to celebrate the sea and support its restoration. WHEN:...

Art & Action for the Ocean 6/17

Come hang with us for a night of music and art as we celebrate World Oceans Month (because the big blue deserves more than just one day) and the launch...

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