Laura Michelmore
Laura is a surfer, illustrator, full-time froth queen, and basically the definition of bold. From the WSL tour to towing into slabs in the Aussie wild, she lives for the ocean. Whether she's chasing swells or chasing her dog down the beach, KOOK is part of her go-bag along with a t-shirt from her eponymous line.
Usman Trioko
Born and raised at desert point, Usman is one of Indonesia’s most respected barrel riders. From trading spearfished dinners for rice to traveling the world chasing surf, Usman’s journey is what surf dreams are made of. Known for charging one of the world’s heaviest lefts with humility and style, he trusts KOOK to protect his hair through daily sessions in the sun and salt.
Rocio Bunker
Rocio Bunker is a PADI AmbassaDiver and elite scuba instructor based in San Diego, originally from La Paz, Mexico. She has conducted hundreds of marine life surveys and uses underwater videography to inspire ocean conservation both in and out of the water. KOOK is her go to for silky smooth hair day in and day out.
Zac Araneta
Zac is a PADI Master Diver and instructor who’s built his life around the ocean. From leading dives to exploring coastlines around the world, he’s known for his calm presence underwater and deep respect for marine ecosystems. Through long days in the sun and salt, Zac trusts KOOK to keep his hair and skin protected.
Rob Kelly
Rob Kelly is a pro surfer and east coast charger known for chasing barrels in the frigid Atlantic. Rob trusts KOOK to keep his hair in check, whether he’s chasing winter surf on the east coast or tropical waves around the world.
Jillian Morris-Brake
Jillian is a marine biologist, free diver, mom, and founder of @sharks4kids - an education platform inspiring the next generation of ocean advocates. From tagging sharks in the Bahamas to teaching her kids about reef-safe routines with KOOK, she’s redefining what it means to protect what you love above and below the surface.
Rosemarie Males
Rose is a dive instructor, marine biologist, and ocean storyteller who’s built her life around exploration. From leading dive expeditions to creating content that connects people to the underwater world, her work blends adventure with advocacy. With a deep respect for marine ecosystems and a life spent in sun and salt, Rose uses KOOK to demonstrate the responsibility to protect it.
Megan Blanchard
Megan Blanchard is a PadiTV Course Director, Mermaid Instructor Trainer, and freedive instructor redefining what it means to move through the ocean. As the founder of Im’Mersion Texas, she’s built a community that blends performance, education, and conservation — bringing together mermaids, divers, and ocean lovers alike.
Rena Palumbo
Rena is the founder of LUANA Retreats, creating immersive, ocean-centered experiences for women. With a background in luxury hospitality and storytelling, she curates retreats that blend surfing, yoga, and intentional community. A lover of KOOK, she is rooted in a deep belief that environment shapes experience and meaningful connection.
Polly Ralda
Polly is a Guatemala-born big wave surfer charging some of the world’s heaviest breaks, from Hawaii to Nazaré. She built her path into big-wave surfing through sheer persistence—learning the hard way, wipeout by wipeout. She co-founded Big Wave Babes, an all-female training collective empowering women to build confidence in the water, whether they’re chasing 20-foot waves or just starting out.