WHAT'S A KOOK?

The brand’s name, inspired by the spirit of adventurous individuals who dare to be different, reflects the boldness of the brand’s mission. KOOK’s products are carefully crafted to lock in moisture, restore and protect the skin, and offer natural, reef-safe defense—giving adventurers a way to explore the ocean without leaving a trace behind.

From divers to surfers, to anyone who spends time in the sun and surf, KOOK's haircare and skincare stand up to the challenges of the ocean without disrupting its delicate ecosystems. With every product, we help those who seek adventure to feel good, look good, and do good—for themselves and for the planet.

KOOK is for those who refuse to compromise on quality, ethics, or adventure.

GOOD FOR YOU. GOOD FOR THE OCEAN.

Reef-safe haircare developed to protect your locks from harmful saltwater and UV damage.

FOUNDED, MADE & MANUFACTURED IN LOS ANGELES, CALIFORNIA.

Our formula is created by divers & chemists who specialize in making sustainable, reef safe and vegan products. We strive to make the best for our consumers, but also for our oceans.

ABOUT US

WE ARE TWO PROFESSIONAL SCUBA DIVERS WHO HAVE SUSTAINED AN INCREDIBLE AMOUNT OF HAIR DAMAGE OVER OUR YEARS OF DIVING. WE MADE KOOK TO COMBAT BREAKAGE WHILE ENSURING OUR REEFS WOULD STAY FREE FROM TOXINS.

GOT A QUESTION OR JUST WANT TO SAY HI? EMAIL US AT HELLO@GOTKOOK.COM

DIVE IN WITHOUT DAMAGE

OUR PRE-SWIM HAIR MASK PROTECTS AGAINST SALTWATER AND UV DAMAGE FOR UP TO 8 HOURS.

TRY KOOK