KOOK (N.): ONE WHOSE IDEAS OR ACTIONS ARE ECCENTRIC, FANTASTIC, OR INSANE.

WE BELIEVE THAT PUSHING LIMITS – WHETHER IT’S IN THE OCEAN OR IN INNOVATION – REQUIRES A LITTLE BIT OF MADNESS. KOOK IS FOR THOSE WHO LIVE BOLDLY, CARE DEEPLY AND DIVE HEADFIRST INTO EVERYTHING THEY LOVE.
OUR AMBASSADORS

KOOK was born out of a lifetime spent in the water. Founded by two scuba divers with a combined 30 years experience under the sea (& THE HAIR DAMAGE TO PROVE IT!) it is our love letter to the ocean. made in los angeles and tested worldwide, every formula is rigorously tested - not just in the lab, but in the water - where it matters most.

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KOOK IS MORE THAN JUST PRODUCT, IT'S COMMUNITY.

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1 JAR = 1 MANGROVE

KOOK IS MORE THAN JUST GOOD FOR YOU AND GOOD FOR THE OCEAN. WE’VE PARTNERED WITH SEATREES TO PLANT A MANGROVE TREE IN BAJA EVERY TIME YOU MAKE A PURCHASE. THESE TREES HELP RESTORE CRITICAL COASTAL ECOSYSTEMS, ABSORB CARBON, AND SUPPORT LOCAL COMMUNITIES IN THIS UNESCO WORLD HERITAGE SITE AND ONE OF THE MOST BIODIVERSE DESTINATIONS ON THE PLANET.
ABOUT SEATREES

WHY BAJA?

AS A TEAM OF DIVERS AND OCEAN LOVERS, BAJA REPRESENTS MORE THAN AN EXOTIC GETAWAY. BAJA'S WATERS ARE HOME TO VIBRANT MARINE LIFE, WORLD-CLASS WAVES, AND WHAT JACQUES COUSTEAU FAMOUSLY CALLED "THE AQUARIUM OF THE WORLD." EVERY JAR YOU BUY HELPS PROTECT THIS PARADISE AND THE SPECIES THAT CALL IT HOME.
VIEW PROJECT

We didn’t want to contribute to the flood of toxic, greenwashed products that are harming both person and planet alike. Instead, we set out to create ocean-friendly self-care solutions that withstand the elements while protecting the environment. Kook products lock in moisture and shield against sun & salt, all to keep you ready to dive, paddle, or swim without damage.

MADE IN LA. TESTED WORLDWIDE.

EVERY JAR OF KOOK IS DESIGNED, FILLED, PRINTED, AND PACKED WITH LOVE WITHIN 50 MILES OF OUR LOS ANGELES HOME. OUR PRODUCTS AREN'T JUST TESTED IN THE LAB BUT IN SURF LINEUPS AND DIVE SITES ACROSS THE GLOBE...ON REAL PEOPLE. IN REAL CONDITIONS. PERIOD. BECAUSE PERFORMANCE MEANS NOTHING IF IT DOESN'T HOLD UP IN THE WATER.
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