Meet KOOK – Our Origin Story & the Power of Cold-Water Therapy

KOOK didn’t start in a boardroom. It started on a dive boat in the Galápagos. Our founders, Christina and Justin, were living what they loved: underwater adventures, daily dives, and full immersion in salt, sun, and sea. But their hair? Not so much. Brittle ends, breakage, and damage from constant exposure left them searching for a solution that didn’t exist.

So they made it.

KOOK is more than a beauty brand. It’s a tool for ocean lovers. A way to protect and preserve not just your hair, but your lifestyle. We believe performance and sustainability can (and should) coexist. Our Pre-Swim Hair Mask was created to last 8 hours through hardcore ocean exposure, all while being reef-safe, vegan, and planet-kind.

But KOOK also represents something deeper: restoration. And one of our favorite rituals that embodies this is cold-water therapy. This practice, which includes everything from cold plunges to frigid surf sessions, is rooted in both tradition and science. According to researchers, cold exposure can increase dopamine by up to 250%, boost mood, improve circulation, and lower inflammation. Read more from Dr. Andrew Huberman.

For us, getting in cold water is about clarity. A moment of reset. A reminder that we’re alive and connected to something bigger. KOOK exists to support that moment — to prepare you for the plunge and protect you afterward.

Join the Movement Tell us your cold-water ritual or post-surf recovery secret on Instagram @got.kook. Tag us using #DiveInWithKOOK and we’ll feature our favorites.