Wax, Clay, & Waves: Inside the KOOK Ingredient Glossary

Because your product should work as hard as your 6AM surf session.

At KOOK, we don’t believe in filler formulas or fluffy ingredient stories. Every element in our Pre-Swim Hair Mask was handpicked to handle hardcore ocean exposure and leave your hair feeling as good as your first wave of the day.

This is your all-access guide to what’s inside the jar: the plant-powered MVPs that protect, hydrate, and stay put... even after hours in the water.

KOOK formulas are built to be:
✔️ Vegan
✔️ Reef-Safe
✔️ Cruelty-Free
✔️ Free of parabens, sulfates, silicones, and synthetic fragrances
✔️ Designed for 8-hours of saltwater and sun exposure 

We’re not here for greenwashing. We’re here to protect your hair and your playground.

BENTONITE CLAY

Detoxifies | Purifies | Strengthens

This isn’t your average spa-day clay. Bentonite draws out environmental gunk (think: salt, sand, and pollutants), while bonding with other ingredients to help them do their job better. It’s like a deep-cleaning, nutrient-boosting base coat for your strands.

Think of it as your reset button, especially after a few too many back-to-back ocean sessions.

SHEA BUTTER

Moisturizes | Seals In Hydration | Soothes Scalp

Rich in vitamins A, E, and F, shea butter is what keeps your hair from feeling like straw post-surf. It softens, heals, and helps prevent that mid-day salt crunch.

For the KOOKHeads who ride hard and don’t have time for a full wash-and-style after every session.

ALOE VERA

UV-Absorbing | Cooling | Calming

Your scalp’s favorite plant. Aloe doesn’t just feel good, it acts as a natural shield against UV damage and helps replenish moisture lost from sun and salt exposure.

Pro tip: If your hair is sun-kissed (or sun-fried), this is your new bestie.

COCONUT OIL

Strengthens | Protects | Adds Shine

This OG multitasker helps reduce protein loss (translation: less breakage), locks in moisture, and builds a natural barrier against sun and salt. Bonus: that post-ocean softness hits different.

For those “how is my hair still this soft?” moments, thank coconut oil.

CARNAUBA WAX

Water-Resistant | Long-Lasting | Barrier-Building

Meet the queen of waxes. Carnauba is what makes KOOK water-resistant AF. It coats your hair in a protective layer, sealing in moisture and keeping UV and salt out—for up to 8 hours.

This is why KOOK doesn’t rinse off when you dive in. It’s not just waxy—it’s wavy.

Got questions?

DM us on Instagram at @got.kook or shoot us a note at hello@gotkook.com and we’ll include your question in our next product deep dive.