
Wax, Clay, & Waves: Inside the KOOK Ingredient Glossary
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Because your product should work as hard as your 6AM surf session.
At KOOK, we don’t believe in filler formulas or fluffy ingredient stories. Every element in our Pre-Swim Hair Mask was handpicked to handle hardcore ocean exposure and leave your hair feeling as good as your first wave of the day.
This is your all-access guide to what’s inside the jar: the plant-powered MVPs that protect, hydrate, and stay put... even after hours in the water.
KOOK formulas are built to be:
✔️ Vegan
✔️ Reef-Safe
✔️ Cruelty-Free
✔️ Free of parabens, sulfates, silicones, and synthetic fragrances
✔️ Designed for 8-hours of saltwater and sun exposure
We’re not here for greenwashing. We’re here to protect your hair and your playground.
BENTONITE CLAY
Detoxifies | Purifies | Strengthens
This isn’t your average spa-day clay. Bentonite draws out environmental gunk (think: salt, sand, and pollutants), while bonding with other ingredients to help them do their job better. It’s like a deep-cleaning, nutrient-boosting base coat for your strands.
Think of it as your reset button, especially after a few too many back-to-back ocean sessions.
SHEA BUTTER
Moisturizes | Seals In Hydration | Soothes Scalp
Rich in vitamins A, E, and F, shea butter is what keeps your hair from feeling like straw post-surf. It softens, heals, and helps prevent that mid-day salt crunch.
For the KOOKHeads who ride hard and don’t have time for a full wash-and-style after every session.
ALOE VERA
UV-Absorbing | Cooling | Calming
Your scalp’s favorite plant. Aloe doesn’t just feel good, it acts as a natural shield against UV damage and helps replenish moisture lost from sun and salt exposure.
Pro tip: If your hair is sun-kissed (or sun-fried), this is your new bestie.
COCONUT OIL
Strengthens | Protects | Adds Shine
This OG multitasker helps reduce protein loss (translation: less breakage), locks in moisture, and builds a natural barrier against sun and salt. Bonus: that post-ocean softness hits different.
For those “how is my hair still this soft?” moments, thank coconut oil.
CARNAUBA WAX
Water-Resistant | Long-Lasting | Barrier-Building
Meet the queen of waxes. Carnauba is what makes KOOK water-resistant AF. It coats your hair in a protective layer, sealing in moisture and keeping UV and salt out—for up to 8 hours.
This is why KOOK doesn’t rinse off when you dive in. It’s not just waxy—it’s wavy.
Got questions?
DM us on Instagram at @got.kook or shoot us a note at hello@gotkook.com and we’ll include your question in our next product deep dive.