There’s a kind of surf day that doesn’t need a highlight reel.
You wake up early. The air’s cool. The parking lot is sleepy. Nothing feels rushed. You know you’re set because the gear you rely on has already earned its place—through repetition, travel, salt, sun, and real use.
These days aren’t built on hype. They’re built on thoughtful products made by people who actually live this life. Every brand here is building something useful, durable, and rooted in genuine love for the ocean. All with a shared belief that good gear, good people, and good values belong together.
Here’s a surf day, broken down—through the brands we trust to show up with us.
Boards Packed, No Stress
FARO
Transporting boards—whether across town or across the world—is one of the most vulnerable parts of any surf day.
FARO makes rugged, simple surf travel gear designed to last. Their premium surfboard bags (canvas and padded day/travel options), dry bag backpacks, fin wallets, and essentials protect your boards while keeping your kit organized.
Sustainable materials, thoughtful design details, and a lifetime craftsmanship guarantee mean you’re buying once and using often. It’s gear that respects both your boards and the miles you’ll put on them.
Underfoot: Grip You Can Trust
Race Trac Pads
Traction is one of those things you only notice when it fails—and by then, it’s too late.
Race Trac pads are built for surfers who care about control without overthinking it. Clean design, reliable grip, and performance-focused construction that lets you stay locked in without distraction.
It’s a quiet piece of gear, but it plays a big role in confidence once you’re up and moving.
Waxing Up: Stoke Still Matters
Sister Betsy’s Surf Wax
Surf wax is personal—and Sister Betsy’s understands that better than most.
Sister Betsy’s Surf Wax is rooted in ’90s nostalgia stoke, putting a radical twist on an everyday essential. Their signature hexagon shape innovates the way wax is applied, using multiple flat edges to evenly coat the base of your board with ease.
Crafted for everyone from everyday surfers to the pros who inspire us, the formulas deliver real grip underfoot—so you can surf harder, shred confidently, and stay connected to that simple joy that made you fall in love with surfing in the first place.
In the Water: Hair & Skin, Protected
KOOK
Saltwater is magic—but it’s unforgiving.
KOOK is an ocean-first cosmetics brand creating high-performance, reef-safe hair and skincare designed for life in and around the water. Made in Los Angeles and tested in real conditions, our products protect against salt, sun, and surf without compromising marine ecosystems.
Built for surfers, divers, swimmers, and sun-seekers, the goal is simple: caring for your body and the ocean should go hand in hand—so you can dive in, paddle out, and protect what you love for the long run.
Wetsuit Off: Changing Fast, Drying Faster
Happy Faced
Surf days involve a lot more than just the water—cold parking-lot changes, quick dry-offs, and towels that get abused more than we’d like to admit.
Happy Faced surf towels are built for actual surf days. They dry fast, stay light even when wet, and shake off sand instead of collecting half the beach. They’re soft enough for daily use, durable enough for constant rotation, and don’t develop that damp, funky smell nearly as quickly.
They also pack small for travel—which matters when your bag is already full of wetsuits, wax, and half-wet gear. Because regular beach towels? Bulky, slow to dry, and not designed for people who surf a lot.
After the Session: Giving Back
Custodians of the Sea
A surf day doesn’t really end when you leave the beach.
Custodians of the Sea is an environmental apparel brand that keeps the existence of nature front and center—celebrating the people who feel that same responsibility toward the ocean.
Their work is a reminder that enjoying the water comes with stewardship. Wearing your values, supporting conservation, and protecting what gives us so much in return isn’t optional—it’s part of the lifestyle.
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