I’m Christina Kuklinski, Founder & CEO of KOOK — an ocean-first beauty brand built for surfers, divers, and water lovers like me.

As a master scuba diver and beginner surfer, I’ve spent years in the water, feeling the damage that sun, salt, and wind can take. After logging 150 dives living on boats, my hair was breaking, my skin was stripped, and I couldn’t find products that worked without harming the reefs I loved. So I created KOOK: high-performance, reef-safe essentials that care for both your body and the sea.

Before launching KOOK, I spent a decade in brand strategy and consumer insights for global beauty companies like Unilever, L’oréal, and Wella. With a degree in Sociology, Entrepreneurial Leadership, and Mass Media Studies from Tufts University, I learned how to merge data with vision — a skillset I now apply to building KOOK into a community-driven brand rooted in performance and sustainability.

Every product is made in Los Angeles, tested in real ocean conditions, and gives back through our partnership with Seatrees — every jar purchased plants a mangrove in a Unesco World Heritage Site.

Catch you on the next wave,
CK