KOOK was born out of a lifetime spent in the water. Founded by two scuba divers with a combined 30 years experience under the sea (& the hair damage to prove it!) it is our love letter to the ocean. made in Los Angeles and tested worldwide, every formula is rigorously tested - not just in the lab, but in the water - where it matters most.
WHAT'S A KOOK?!
FOR US, KOOK IS A BADGE OF HONOR – IT'S FOR THOSE WHO ARE WILDLY PASSIONATE, UNAFRAID TO STAND OUT, AND FULLY COMMITTED TO CHASING WAVES AND ADVENTURE.
Our Credo
We believe that pushing limits – whether it’s in the ocean or in innovation – requires a little bit of madness. KOOK is for those who live boldly, care deeply and dive headfirst into everything they love.
We didn’t want to contribute to the flood of toxic, greenwashed products that are harming both people and planet. Instead, we set out to create ocean-friendly self-care solutions that withstand the elements while protecting the environment. KOOK products lock in moisture and shield against sun & salt, all to keep you ready to dive, paddle, or swim without damage.
MADE IN LA. TESTED WORLDWIDE.
EVERY JAR OF KOOK IS DESIGNED, FILLED, PRINTED, AND PACKED WITH LOVE WITHIN 50 MILES OF OUR LOS ANGELES HOME. OUR PRODUCTS AREN'T JUST TESTED IN THE LAB BUT IN SURF LINEUPS AND DIVE SITES ACROSS THE GLOBE...ON REAL PEOPLE. IN REAL CONDITIONS. PERIOD. BECAUSE PERFORMANCE MEANS NOTHING IF IT DOESN'T HOLD UP IN THE WATER.
MADE BY DIVERS FOR SALTWATER LOVING FRIENDS.
WE CRAFT HIGH-PERFORMING, LONG-LASTING PROTECTION FOR THOSE WHO ARE PASSIONATE ABOUT PROTECTING THE WATERS THEY LOVE TO SPEND THEIR DAYS IN. OUR INGREDIENTS ARE CAREFULLY VETTED AND CERTIFIED TO HOLD UP TO THE HIGHEST STANDARDS OF REEF SAFETY WHILE REPRESENTING THE PINNACLE OF PERFORMANCE IN THE WATER.