THE DEEP DIVES

From Fries to Froth: How a Surfing Nugget Became a Cult Brand
From Fries to Froth: How a Surfing Nugget Became a Cult Brand
Laura of @froth_nugget turned a drunken sketch into a surf-world staple — building a kooky, creative brand that celebrates wipeouts, weirdness, and wave-chasing joy. Read more...
Meet Aliah Banchik: Marine Scientist, Shark Advocate, Netflix Explorer, & Founder of The FINstitute
Meet Aliah Banchik: Marine Scientist, Shark Advocate, Netflix Explorer, & Founder of The FINstitute
Since my first shark dive, I’ve always said: it’s the calmest and most present I’ve ever felt in my life. Shark diving demands your full attention. Read more...
How Jillian Morris-Brake Navigates the Ebbs and Flows of Shark Conservation, Research, and Motherhood
How Jillian Morris-Brake Navigates the Ebbs and Flows of Shark Conservation, Research, and Motherhood
Jillian Morris is a marine biologist, a non-profit founder, a children’s book author, and a mom. Somehow, she’s able to juggle it all and keep her head above the surface. Read more...
Ocean Ramsey Shark Diving
How Free Divers and Spear Fishermen and Women are Leading the Shark Conservation Charge
Since the release of Jaws in the summer of 1975, a stigma has surrounded sharks, especially Great Whites, which has only heightened the sense of terror and misunderstanding surrounding these... Read more...
Cold Water. Clear Mind. Full Stoke.
Cold Water. Clear Mind. Full Stoke.
Mindfulness for KOOKs starts with a plunge — specifically, the cold kind. Read more...
Reef Safe 101: How to Choose Ocean-Friendly Skincare and Haircare
Reef Safe 101: How to Choose Ocean-Friendly Skincare and Haircare
People are becoming more selective with the products they use, but it can be hard to tell what is actually good for the environment. Read more...
The KOOKverse: Our Favorite Kooks Around the World
The KOOKverse: Our Favorite Kooks Around the World
Here are some of our favorite KOOK-kindred brands that remind us what it means to live boldly, care deeply, and get in the water. Read more...
Coral Reefs Under Pressure: How Small Changes Make a Big Impact
Coral Reefs Under Pressure: How Small Changes Make a Big Impact
Today, coral reefs are under threat from rising ocean temperatures, pollution, overfishing— and surprisingly, the beauty industry. Read more...
Reef-Safe or Reef-Fake? How to Spot Green (& Blue)washing in Beauty
Reef-Safe or Reef-Fake? How to Spot Green (& Blue)washing in Beauty
You’ve probably seen the buzzwords... but here’s the truth: most of these terms are unregulated.  Read more...
Protect Your Playground: How KOOK + Seatrees Are Restoring the Ocean, One Jar at a Time
Protect Your Playground: How KOOK + Seatrees Are Restoring the Ocean, One Jar at a Time
For every jar of KOOK sold, we plant 1 mangrove tree in Baja via our partnership with Seatrees. Read more...
Wax, Clay, & Waves: Inside the KOOK Ingredient Glossary
Wax, Clay, & Waves: Inside the KOOK Ingredient Glossary
The plant-powered MVPs that protect, hydrate, and stay put... even after hours in the water. Read more...
Pack Light. Protect Heavy. Our Conscious Travel List.
Pack Light. Protect Heavy. Our Conscious Travel List.
Some of our favorite tried and true ocean-inspired brands and travel picks. Read more...